I was going to write about an independent Hip Hop release I found on Soundcloud today. Problem was, the artist never bothered posting up a bio., heck, the kid did not even have a Facebook artist page. I’ve said it before and I’ll say it again. Today’s music industry is 90% promotions and presentation and 10% about the music. The least an aspiring artist should do is have some online presence beyond Soundcloud or whatever streaming site they use to share their tracks with their friends. You never know who might hear your work, their are people whose “bread and butter” is discovering new talent online…. But because of your laziness your going to have to hear that new Riddim Vibez Kartel is on instead of reading your first proper review.